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Their story begins in 2004, when Gorjana and Jason Reidel founded gorjana on their apartment floor in Laguna Beach, California. During their first year, the couple hit the road with samples in tow and drove a collective 50,000 miles to sell the first collection. They fulfilled initial orders from their apartment floor, and worked the national trade show circuit as a team of two. Today, they continue to meet their customers where they are, opening retail stores nationwide.