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Niels Martinsen founded InWear in 1969. He wanted to dress the women around him – independent, curious and loving life. He bought six rolls of jersey and created a collection of dresses and shirts with his then girlfriend Kirsten Teisner, a talented young fashion designer. InWear was an overnight fashion sensation, presenting a modern vision of femininity for a generation of women following their own paths. Fifty years later, so much has changed. But the InWear philosophy is forever: creating a wardrobe of pieces that give women freedom, ease and a sense of confidence.